We created a two-day interactive and immersive brand experience for influencers, media and consumers that celebrated YSL’s Black Opium fragrance and new launch of “The Slim” lipstick.
We executed a product-focused activation that educated consumers and encouraged them to purchase products from our pop-up store during the day.
Throughout the house we also boasted numerous instagrammable moments and experiences.
At night we had one of NYFW’s hottest after parties that featured performances by Charlotte Lawrence & Sheck Wess with the attendance of Zoe Kravitz.
