Recently, Johnnie walker began pushing a new and fresh visual identity, debuting more colorful and contemporary branding meant to appeal to younger generations.

In support of their rebranding efforts the brand wanted to give alcohol consumers immersive brand experiences that captured the rich history of the original John Walker & Sons grocer with a contemporary spin.

First introduced to whisky and food fans at The New York Times Food Festival this October, the Johnnie Walker Cocktail Grocer experience featured localized food offerings and creative cocktail serves.