Penfolds, one of Australia’s oldest and most iconic wineries launched its 2018 collection in NYC; their first global release in the USA.
We created an immersive journey through Penfolds’s history and heritage for globally recognized tastemakers and industry insiders.
Throughout the historic Caldwell Factory in Chelsea we put our creative and production centric skills to work by bringing together sensorial tasting environments, live jazz music, kinetic and string art installations along with many other visual and educational moments.
