In honor of Valentine’s Day, we produced a five-city mobile pop-up tour across the US to promote Ralph Lauren’s Romance fragrance.

To engage locals in each city we offered experiences that encouraged people to connect with the brand’s products and campaign message.

From live performances, floral designers, personalized gifts and onsite product for purchase, we were able to see and feel the impact on those who chose to visit us.

Influencer Taylor Hill, was the face of this activation and accompanying ad campaign that ran on other media for Ralph Lauren Romance on Valentine’s Day.

Notable Articles: WWD